Our guest today was Dave Wang, who has over a decade of experience leading marketing and product planning in the social gaming, consumer electronics, and semiconductor markets. He founded the company that makes Striiv.
The Striiv “Smart Pedometer” is the first pedometer to feature a high resolution touch screen with games, charity donation opportunities and challenges aimed to motivate activity. By harnessing the power of gaming mechanics to positively influence behavior, Striiv is out to create a movement around movement by motivating average people with hectic lives and no time for the gym to add thousands of steps to their day – to walk more, to take the stairs more often, and reap the health benefits of moderate activity. By accurately tracking steps, distance, calories, stairs and minutes of activity throughout the day, Striiv learns a user’s behavior and then encourages activity via personalized engagement and interaction – all powered by walking.
Striiv also recently-launched social features, which add even more incentive to move through activity-based challenges with life’s biggest motivators: family and friends. This new capability utilizes a personal wireless network built into Striiv, allowing people to compete on challenges and bet chores (dishes, car washes, laundry, etc.) based on who is most active. Users can virtually race each other across the Golden Gate Bridge, up the Eiffel Tower and more to compete for real life prizes, like household chores or a cup of coffee. Striiv has proven that there are a variety of external factors proven to motivate people to move more. Its interactivity has an addictive-like effect. And it’s not for those obsessed with quantified-self, but for those who need external motivators to help achieve their best self. Striiv is so effective, current Striiv users are:
• Active for at least 90 minutes per day
• Walk 3 miles everyday
• Climb at least 12 flights of stairs each day
• Check the device 34 times a day – more than email!
Strivv has tapped into the single most accessible activity ANYONE can do to lose weight and get healthy – walking. Striiv is out to prove that the right mix of outside influences – such as games, social engagement, challenges and charity donations – can influence behavioral change among the mass market demographic, inspiring mainstream Americans to get active and in-turn tackling America’s
most pressing health issues: obesity, diabetes and heart disease.
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